The Power of a Free Sample

Do you have a great product or service you know people will want if only they knew about it?

Is your advertising budget non-existent? Then put your feet to the pavement and start putting free samples into the hands of your target market.

Nothing is more powerful in generating sales than having your customers touch and experience your product first hand.

Do you think those people at the grocery store handing out free samples are actually concerned that you might be hungry while shopping? They know that if you try something and like it, you are much more likely to buy.

And the cost is substantially less than advertising. When customers get to try your product themselves, conversion rates are much higher than a print ad or radio commercial. Why?

Free samples actively engage the customer in your product, where advertising is oh so easy to ignore.

If you're handling your free sample promotion right, you are also actively engaging with your customers, promoting your product in a much more personal way. In addition, you can gain invaluable feedback, which you can use to improve your product or service.

Now you're not just saving on advertising, but also market research. With any product or service launch, a carefully planned free sample promotion is a low cost, highly effective way to win new customers.

This can work just as well for services as for products (e.g. the 5 minute massage, the free legal advice, the bonnet car wash & wax etc. etc.).